About AP10
Built on Experience.
Driven by Purpose.
Focused on You.
AP10 is a performance-focused physiotherapy and coaching practice led by Alex Price. Alex is a physiotherapist, strength coach, bike fitter, and running specialist with over 20 years of experience working at the highest level of sport.
Alex’s career has taken him from Olympic Games and Tour de France campaigns to world championships and everyday clinics. He has worked with Olympians, including gold medallists, as well as elite endurance and team sport athletes. However, what makes his approach unique is that he has not only coached champions, but he has also been one.
Move Smarter. Perform Better. Live Fully.
Alex's journey to world championship medals spans over 20 Ironman’s, countless half Ironman’s, marathons, and track races. But it didn't begin with natural talent or a smooth entry into triathlon. Growing up in rural South Australia, Alex did not grow up swimming, cycling, or running. He came from outside the sport entirely and earned every milestone through persistence, resilience, and what he calls "turning over every rock."
Alex's lived experience, combined with deep professional expertise, shapes AP10's philosophy: real, lasting results don't come from quick fixes or treating symptoms in isolation. They come from understanding the whole person, body, mind, and nervous system. At AP10, we integrate physiotherapy, movement education, strength and conditioning, and neurophysiological awareness to help people move, perform, and live with greater intention.
Whether you're recovering from an injury, chasing a performance breakthrough, or simply wanting to move without pain, AP10 meets you where you are, with a system built on science, experience, and a deep understanding of what it takes to succeed.
Our holistic, personalised approach includes:
Mind-body & root-cause physiotherapy
Running assessments & performance analysis
Bike fitting with biomechanical precision
Strength, conditioning & mobility programming
Who We Work With
We work with individuals who are ready to take ownership of their health, including elite athletes, committed amateurs, office workers, and anyone seeking to move pain-free and live well. Our clients are united by one thing: a desire for long-term, real-world solutions, not just short-term fixes.
What Sets Us Apart
At AP10, you're not handed a generic program or rushed through a consult. You're seen, heard, and supported with expert care that considers every aspect of how you move, train, recover, and perform. It is physiotherapy, reimagined.
Take the first step toward lasting change.

We specialise in.
Chronic or recurring pain
(neck, back, hips, knees, etc.)Sports and overuse injuries
Running-related injuries and performance issues
Cycling discomfort and inefficiency
(saddle pain, knee pain, numbness)Postural imbalances from desk work or lifestyle factors
Injury prevention and return-to-sport planning
Nervous system regulation and stress-related physical symptoms
Mobility restrictions and movement inefficiencies
Strength imbalances and muscle activation issues
Performance plateaus in endurance sports
(running, triathlon, cycling)